An Investigation into Role of Leadership Commitment on Implementation of Green Banking: Moderating Influence of Responsible Leadership Characteristics

Purpose: The purpose of this study is to investigate the influence of leadership commitment on implementation of green banking in Pakistan through the lens of moderating role of responsible leadership. The concept of green banking in modern banking industry is associated with provision of environment friendly banking services through environment friendly banking operations and infrastructure. It can be referred to sustainable lending and depository product and services provide by banks through sustainable banking operations and infrastructure. Design/Methodology/Approach- An exploratory qualitative research design is used to postulate the theoretical model relating leadership role with implementation of green banking practices in Pakistan. Limitations/Implications- Further studies are needed to empirically examine the postulated relationships signified by proposed model of the study. Originality/ Value- The proposed model and relationship will significantly contribute to better understanding of role of banks leadership towards transformation of conventional banking into sustainable banking practices and products.