Gli scenari del turismo e la Via Francigena

The chapter focuses on the development of cultural and religious tourism in the changing scenarios of the contemporary economy and international tourism. In the face of high growth rates worldwide, the segmentation of tourism expresses new experiential demand oriented towards culture and research of symbolic values. The Via Francigena is a paradigmatic example of these new forms of exploration of authenticity, existential and spiritual enhancement; it is capable of producing significant economic and social effects at regional level.