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Franchising Sales Rhetoric:A Cross Cultural Study of B2B Advertising

Authors :
Watson, Anna
Wright, Owen
Dada, Lola
Watson, Anna
Wright, Owen
Dada, Lola
Publication Year :
2016

Details

Database :
OAIster
Notes :
Watson, Anna and Wright, Owen and Dada, Lola (2016) Franchising Sales Rhetoric:A Cross Cultural Study of B2B Advertising. In: 30th International Society of Franchising (ISOF), Groningen, The Netherlands, 2016-06-092016-06-11.
Publication Type :
Electronic Resource
Accession number :
edsoai.on1099171487
Document Type :
Electronic Resource

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