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Cultural influences on representations of the consumer in marketing theory
- Publication Year :
- 2009
Details
- Database :
- OAIster
- Notes :
- MacLaran, P and Hogg, M K and Bradshaw, A (2009) Cultural influences on representations of the consumer in marketing theory. In: The Sage Handbook of Marketing Theory. Sage, London, pp. 332-352.
- Publication Type :
- Electronic Resource
- Accession number :
- edsoai.on1098277802
- Document Type :
- Electronic Resource