Entrepreneurial orientation as a performance variable for performing and non-performing companies

Unlike other studies incorporating the traditional Hughes and Morgan (2007) entrepreneurial orientation (EO) scale, the current study accepted the challenge issued by Lyon, Lumpkin and Dess (2000) evaluating EO in a new approach. As incorporated by Short, Broberg, Cogliser and Brigham (2009), this study too made use of content analysis to evaluate the dimensions of EO in order to comprehend whether the dimensions of entrepreneurial orientation (EO) are more associated with top performing firms in comparison to less performing firms in the context of South Africa. The study reviewed 21 highgrowth firms that initially listed on the Alternative Exchange (AltX) and subsequently promoted to the Johannesburg Stock Exchange (JSE) mainboard.