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New country market feasibility analyses

Authors :
Casali, G
Mazzarol, Tim
Casali, Luca
Casali, G
Mazzarol, Tim
Casali, Luca
Source :
Global strategy: A step-by-step guide to a successful business venture across borders
Publication Year :
2013

Abstract

Opportunity screening is also known as feasibility testing, which is the process of assessing whether a particular business opportunity is within the capacity of either an entrepreneur or an intrapreneur, and also whether it can create sustainable revenues. As the funnel diagram shows, the number of opportunities diminishes as we move to the right through the diagram. This is because not every idea identified in the opportunity identification stage as potentially interesting, and then framed into a business opportunity in the opportunity development stage, will satisfy the formal and informal screening criteria. The informal screening process occurs in all stages of the development process. For example, not every idea that has been identified will be converted into a business opportunity; similarly, not every business opportunity progresses to a feasibility test. Subsequently, only the best business opportunities are screened, and only the very best of those screened then progress to the business plan step.

Details

Database :
OAIster
Journal :
Global strategy: A step-by-step guide to a successful business venture across borders
Notes :
application/pdf
Publication Type :
Electronic Resource
Accession number :
edsoai.ocn891465631
Document Type :
Electronic Resource