New year, new strategy for JTI: Japan Tobacco International is firing on all cylinders as it continues with the relaunch of its Camel brand. Jane Labous talks to vice-president corporate affairs Andre Benoit and marketing and sales director worldwide duty-free Henri Meimoun about its approach for 2003. (Japan Tobacco International)

As the third biggest tobacco manufacturer worldwide, and the owner of the worlds second most successful cigarette brand, Japan Tobacco International (JTI) is a global player in the tobacco market. [...]