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Flying in formation or flying apart? Flapping and honking as a substitute for action? (Industry Strategies) (Cover Story)

Authors :
Richardson, Margaret
Source :
New Zealand Forest Industries Magazine. Feb, 2003, Vol. 34 Issue 2, p14, 3 p.
Publication Year :
2003

Abstract

'... MANDATORY SINGLE desk marketing is not recommended as appropriate or workable for New Zealand's forest products industry. Rather, the approach recommended is a strategic vision which constitutes `Flying in [...]

Details

ISSN :
11757272
Volume :
34
Issue :
2
Database :
Gale General OneFile
Journal :
New Zealand Forest Industries Magazine
Publication Type :
Periodical
Accession number :
edsgcl.98415588