Back to Search
Start Over
Measuring online ROI. (The Internet Puzzle)
- Source :
- Medical Marketing & Media. Feb, 2003, Vol. 38 Issue 2, p44, 4 p.
- Publication Year :
- 2003
-
Abstract
- Determining the return on internet marketing investment is one of marketers' toughest challenges. Senior reporter Matthew Arnold looks at this issue, as well as the potential of e-detailing and consolidation [...]
Details
- ISSN :
- 00257354
- Volume :
- 38
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- Medical Marketing & Media
- Publication Type :
- Periodical
- Accession number :
- edsgcl.98078901