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Speaking the language of the bottom-line: the metaphor of 'managing diversity'

Authors :
Kirby, Erika L.
Harter, Lynn M.
Source :
The Journal of Business Communication. January 2003, Vol. 40 Issue 1, p28, 22 p.
Publication Year :
2003

Abstract

This study explores the metaphor of managing diversity and its related discourses that dominate current business communication about the changing workforce. We examine the language employed in practitioner-oriented texts and [...]

Subjects

Subjects :
Managers -- Research -- Social aspects
Business communication -- Social aspects -- Research
Workplace multiculturalism -- Management -- Social aspects -- Research
Business, general
Literature/writing
Mass communications
Company business management
Management
Social aspects
Research
Social policy

Details

Language :
English
ISSN :
00219436
Volume :
40
Issue :
1
Database :
Gale General OneFile
Journal :
The Journal of Business Communication
Publication Type :
Periodical
Accession number :
edsgcl.97185163

Tools

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