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DATA CLINIC: Case study - TV licensing
- Source :
- Direct Response. January 30, 2003, 31
- Publication Year :
- 2003
-
Abstract
- Some people just won't stump up for a TV licence, so the BBC mined its considerable data resources to find out why, and how best to reach them. Noelle McElhatton [...]
- Subjects :
- British Broadcasting Corp. -- Finance -- Licensing agreements -- Marketing -- Licensing, certification and accreditation -- Company sales and earnings
Television broadcasting industry -- Licensing agreements -- Marketing -- Licensing, certification and accreditation -- Company sales and earnings
Television broadcasting -- Licensing agreements
Company marketing practices
Company financing
Company earnings/profit
Company licensing agreement
Advertising, marketing and public relations
Business
Business, international
Subjects
Details
- Language :
- English
- ISSN :
- 09529764
- Database :
- Gale General OneFile
- Journal :
- Direct Response
- Publication Type :
- Periodical
- Accession number :
- edsgcl.97110304