Backing a data future: with T-Mobile's global operations consolidated under one brand, 2003 will bring new challenges to its plans to make mobile data services a reality. (Strategic Play: T-Mobile)

Authors :: Darling, Andrew
Source :: New Media Age. December 12, 2002, p26, 3 p.
Publication Year :: 2002
Abstract: With their balance sheets weighed down by debt and share values weakened by sceptical investors, it's no surprise that European wireless telecom executives are feeling the strain right now. The […]

Subjects :: Cable television/data services
Company business planning
Wireless telecommunications service
Online services
Company service introduction
T-Mobile International AG -- Service introduction -- Product introduction -- Planning
T-Mobile -- Product introduction -- Planning
Cable television -- Product introduction -- Planning
Cellular telephone services industry -- Product introduction -- Service introduction -- Planning
Online services -- Product introduction -- Planning

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