Seizing the moment: AT&T has the opportunity of a lifetime. With many of its competitors either in bankruptcy or fighting off criminal accusations, the company now has an extraordinary chance to grab market share. Here's how Ken Sichau is preparing AT&T's sales force to wage war on its rivals.

Authors :: Cohen, Andy
Source :: Sales & Marketing Management. Jan, 2003, Vol. 155 Issue 1, p22, 6 p.
Publication Year :: 2003
Abstract: Ken Sichau is not vain. But on this chilly Monday afternoon in November, he's more than happy to flaunt his cuff links when a visitor admires them. "I like them, […]

Subjects :: Sales management -- Methods
Telecommunications services industry -- Management
Communications industry
Sales management
Telecommunications services industry
Company business management
AT&T Corp. -- Management

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