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United's optimistic pitch has risk; after bankruptcy filing, campaign to soothe fliers sets a lofty hurdle to clear
- Source :
- The Wall Street Journal Western Edition. Dec 11, 2002, B4
- Publication Year :
- 2002
- Subjects :
- United Air Lines Inc. -- Public relations
United Air Lines Inc. -- Advertising
Fallon Worldwide -- Services
Airlines -- Public relations
Airlines -- Advertising
Advertising campaigns -- Analysis
Advertising agencies -- Services
Company public relations
Company services
Business
Business, general
Subjects
Details
- ISSN :
- 01932241
- Database :
- Gale General OneFile
- Journal :
- The Wall Street Journal Western Edition
- Publication Type :
- News
- Accession number :
- edsgcl.95215470