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Large-print publishing--a site for sore eyes? With many players expanding their programs, this publishing niche keeps growing, er, larger
- Source :
- Publishers Weekly. November 18, 2002, Vol. 249 Issue 46, p32, 4 p.
- Publication Year :
- 2002
-
Abstract
- THE PROSPECT FOR LARGE-PRINT books is looking good, because the eyes have it--fatigue, that is. They are tired from staring at computer screens for hours on end. And as Americans [...]
- Subjects :
- Large type books -- Marketing -- Product information
Book publishing -- Product information -- Marketing
Publishing industry -- Product information -- Marketing
Company marketing practices
Publishing industry
Product marketing strategy
Advertising, marketing and public relations
Business
Subjects
Details
- Language :
- English
- ISSN :
- 00000019
- Volume :
- 249
- Issue :
- 46
- Database :
- Gale General OneFile
- Journal :
- Publishers Weekly
- Publication Type :
- Periodical
- Accession number :
- edsgcl.94672243