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Papa John's aims for bigger slice of pizza segment with product focus. (News)
- Source :
- Nation's Restaurant News. Nov 11, 2002, Vol. 36 Issue 45, p4, 3 p.
- Publication Year :
- 2002
-
Abstract
- LOUISVILLE, KY. -- Papa John's International, hampered by its rivals' multimillion-dollar marketing blitzes and deep discounting, said it plans to boost lackluster sales by spending more next year on product-quality [...]
- Subjects :
- Papa John's International Inc. -- Planning
Papa John's International Inc. -- Company sales and earnings
Pizzerias -- Marketing
Restaurant industry -- Planning
Restaurant industry -- Company sales and earnings
Company marketing practices
Company earnings/profit
Company business planning
Business
Food and beverage industries
Subjects
Details
- Language :
- English
- ISSN :
- 00280518
- Volume :
- 36
- Issue :
- 45
- Database :
- Gale General OneFile
- Journal :
- Nation's Restaurant News
- Publication Type :
- Periodical
- Accession number :
- edsgcl.94270162