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Flacks in the box: Canadian companies are spending big bucks on PR professionals and communications strategies. But are they getting their money's worth? Are you? (Best Practices)
- Source :
- Canadian Business. November 11, 2002, Vol. 75 Issue 21, p135, 4 p.
- Publication Year :
- 2002
-
Abstract
- In 1996, after landing the CEO slot at Hill & Knowlton USA, Thomas Hoog asked his Canadian counterpart, Mike Coates, to help get the global PR firm's largest division back [...]
- Subjects :
- Business
Economics
Business, regional
Subjects
Details
- Language :
- English
- ISSN :
- 00083100
- Volume :
- 75
- Issue :
- 21
- Database :
- Gale General OneFile
- Journal :
- Canadian Business
- Publication Type :
- Periodical
- Accession number :
- edsgcl.94264000