Virtues and vices in film criticism

Too often we relegate criticism of films to merely a rational or cognitive treatment of possible interpretations or meanings of the film under review. This is short sighted. After exploring the nature of the critical film review, this paper examines some of the potential vices that are found in film criticism today (such as 'cerebralization,' 'narrative fixation,' and 'anticipatory blindness'), and highlights some of the virtues of a good film critic (such as 'context sensitivity,' 'aesthetic experiencing,' and 'value maximization').