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Prizes add glamour to business sponsors. (News)
- Source :
- The Bookseller. October 25, 2002, p7, 1 p.
- Publication Year :
- 2002
-
Abstract
- Literary prizes are still a vital tool for drawing people into bookshops and remain attractive to business sponsors, a seminar on the subject heard last week. The debate--'Literary Prizes: Who [...]
- Subjects :
- Literary prizes -- Marketing
Booksellers -- Marketing -- Achievements and awards
Book publishing -- Marketing -- Achievements and awards
Publishing industry -- Achievements and awards -- Marketing
Business, international
Publishing industry
Retail industry
Company marketing practices
Achievements and awards
Marketing
Subjects
Details
- Language :
- English
- ISSN :
- 00067539
- Database :
- Gale General OneFile
- Journal :
- The Bookseller
- Publication Type :
- Periodical
- Accession number :
- edsgcl.94125262