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Realizing business benefits through CRM: hitting the right target in the right way
- Source :
- MIS Quarterly. June, 2002, Vol. 26 Issue 2, p79, 16 p.
- Publication Year :
- 2002
Details
- ISSN :
- 02767783
- Volume :
- 26
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- MIS Quarterly
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.93737968