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Realizing business benefits through CRM: hitting the right target in the right way

Authors :
Goodhue, Dale L.
Wixom, Barbara H.
Watson, Hugh J.
Source :
MIS Quarterly. June, 2002, Vol. 26 Issue 2, p79, 16 p.
Publication Year :
2002

Details

ISSN :
02767783
Volume :
26
Issue :
2
Database :
Gale General OneFile
Journal :
MIS Quarterly
Publication Type :
Academic Journal
Accession number :
edsgcl.93737968