Stern's high-def vision: NBA commissioner David Stern believes high-definition TV stands at the center of the league's game plan for future growth. Will the launch of a 24/7 basketball network help get HDTV off the bench?

Authors :: Consoli, John
Source :: MEDIAWEEK. Oct 28, 2002, Vol. 12 Issue 39, p24, 4 p.
Publication Year :: 2002
Abstract: Back in October of 1991, National Basketball Association commissioner David Stern got his first exposure to high-definition television while attending a pair of season-opener NBA games in Tokyo, long before [...]

Subjects :: High-definition television -- Marketing
High-definition television
Company business planning
Company marketing practices
Advertising, marketing and public relations
Mass communications
National Basketball Association -- Media coverage
National Basketball Association -- Planning

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