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Risk in New Product Development processes - six case studies

Authors :
Jerrard, Bob
Martin, Sandra Horne
Newport, Roger
Burns, Kathryn
Source :
International Journal of New Product Development & Innovation Management. Sept-Oct, 2002, Vol. 4 Issue 3, p231, 16 p.
Publication Year :
2002

Abstract

Abstract: This paper presents six case studies in New Product Development. These case studies describe the steps taken by small companies to develop a successful product from concept to launch [...]

Details

ISSN :
14646684
Volume :
4
Issue :
3
Database :
Gale General OneFile
Journal :
International Journal of New Product Development & Innovation Management
Publication Type :
Periodical
Accession number :
edsgcl.93489745