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Are your sales people trade show duds?

Authors :
Wiesendanger, Betsy
Source :
Sales & Marketing Management. August, 1990, Vol. v142 Issue n9, p40, 5 p.
Publication Year :
1990

Abstract

ARE YOUR SALESPEOPLE TRADE SHOW DUDS? Even field sales stars can fizzle on the trade show floor if they're not adequately prepared. In military parlance, a dud is a bomb […]

Details

ISSN :
01637517
Volume :
v142
Issue :
n9
Database :
Gale General OneFile
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.9334695