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Antecedents of private label attitude and national brand promotion attitude: similarities and differences

Authors :
Garretson, Judith A.
Fisher, Dan
Burton, Scot
Source :
Journal of Retailing. Summer, 2002, Vol. 78 Issue 2, p91, 9 p.
Publication Year :
2002

Subjects

Subjects :
Private labeling
Consumer behavior -- Research
Brand choice -- Research
Marketing research
Retail industry

Details

ISSN :
00224359
Volume :
78
Issue :
2
Database :
Gale General OneFile
Journal :
Journal of Retailing
Publication Type :
Periodical
Accession number :
edsgcl.92286401

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