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Mid-price and low-price take oh new priorities: as the majors reduce prices on their frontline releases, mid and low-price CDs are now becoming one of the cornerstones of their label strategy, making life hard for the independents and driving some to look for their market outside of mainstream retail. (Catalogue: mid- & low-price)

Authors :
Woods, Adam
Source :
Music Week. July 6, 2002, p23, 3 p.
Publication Year :
2002

Abstract

If you had suggested a decade ago that the mid- and low-price sector would one day emerge as the spiritual godfather of major label strategy, few would have believed you. [...]

Details

Language :
English
ISSN :
02651548
Database :
Gale General OneFile
Journal :
Music Week
Publication Type :
Periodical
Accession number :
edsgcl.91967660