Top-slot dogfight: NBC and CBS have positioned their heavy artillery to win the new season in viewers and demos, while the WB, Fox and ABC try to regain momentum by shuffling programs and seeking younger audiences. (Network TV)

Authors :: Consoli, John
Source :: MEDIAWEEK. September 16, 2002, Vol. 12 Issue 33, p24, 3 p.
Publication Year :: 2002
Abstract: The battle for prime-time supremacy between NBC and CBS is expected to intensify this season. While most agency media execs expect NBC to again prevail in the ratings race to [...]

Subjects :: CBS Broadcasting Inc. -- Management
National Broadcasting Company Inc. -- Management
Warner Bros. Television -- Management
FOX Broadcasting Co. -- Management
ABC Inc. (Burbank, California) -- Management
Television broadcasting industry -- Management
Television networks
Advertising, marketing and public relations
Mass communications
Company business management
Management

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