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Caught in the act! Ever wonder why your team isn't getting quality leads from trade shows? Perhaps they're committing one of these exhibiting gaffes. (trade shows)

Authors :
Cummings, Betsy
Source :
Sales & Marketing Management. Sept, 2002, Vol. 154 Issue 9, p51, 3 p.
Publication Year :
2002

Abstract

It's no secret: Camping out in a trade show booth is about as appealing to salespeople as a day of cold calling. "I think we should have virtual shows and […]

Details

ISSN :
01637517
Volume :
154
Issue :
9
Database :
Gale General OneFile
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.91210198