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M&C Saatchi defends [pounds sterling]12m police work. (Agencies)

Source :
Marketing Week. August 15, 2002, Vol. 25 Issue 33, p12, 1 p.
Publication Year :
2002

Abstract

M&C Saatchi has been defending its [pounds sterling]12m police recruitment ad campaign, after several critical reports claimed that the campaign was an "expensive flop". The "Could You? Police" campaign was […]

Subjects

Subjects :
Home Office

Details

ISSN :
01419285
Volume :
25
Issue :
33
Database :
Gale General OneFile
Journal :
Marketing Week
Publication Type :
Periodical
Accession number :
edsgcl.90982774