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Exclusive: L'Oreal chases after youth with PureZone ad campaign; Actress Biel featured in TV, print for line of women's skin care

Authors :
Thomaselli, Rich
Source :
Advertising Age. August 26, 2002, Vol. 73 , p3
Publication Year :
2002

Abstract

L'Oreal Paris, a division of L'Oreal USA, breaks a $10 million campaign today to introduce Pure Zone, its line of skin-care products aimed at young women. The national rollout, including […]

Details

Language :
English
ISSN :
00018899
Volume :
73
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.90935255