Back to Search
Start Over
MEDIA: Debenhams' iTV ad aims to boost mail-order arm
- Source :
- Marketing. August 29, 2002, 05
- Publication Year :
- 2002
-
Abstract
- Debenhams is to be the first fashion retailer to run an interactive TV ad, with a campaign on Sky Active. The ad will aim to bolster revenues to its mail-order [...]
Details
- Language :
- English
- ISSN :
- 00253650
- Database :
- Gale General OneFile
- Journal :
- Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.90856779