Asda gives fresh fuel to EDLP as it works for the best value basket: pressure piles on Tesco as Asda gives fresh impetus to Rollback and overhauls own label as part of Asdaness project. (Multiples)

Asda is ramping up its price Rollback strategy and de-ranging across all categories as it prepares a major push of its EDLP message to customers from next month. The multiple [...]