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Taking the value out of value-sized: shoppers flock to discounters, but big isn't always cheaper; the Cool Whip conundrum

Authors :
McCarthy, Michael J.
Source :
The Wall Street Journal Western Edition. August 14, 2002, D1
Publication Year :
2002

Subjects

Subjects :
Wal-Mart Stores Inc. -- Marketing
Shopping -- Economic aspects
Value (Economics) -- Analysis
Consumer goods -- Prices and rates
Supermarkets -- Marketing
Competition (Economics) -- Influence
Discount stores -- Marketing
Business
Business, general

Details

ISSN :
01932241
Database :
Gale General OneFile
Journal :
The Wall Street Journal Western Edition
Publication Type :
News
Accession number :
edsgcl.90352010

Tools

Authors Abstract Subjects Details