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GREAT BRITISH BRANDS: Tate & Lyle - Perhaps its greatest coup was staving off nationalisation with the help of Mr Cube, but now a chef is its public face
- Source :
- Marketing. August 1, 2002, 43
- Publication Year :
- 2002
-
Abstract
- The British are a nation of sweet tooths, consuming more than 300,000 tonnes of packet sugar every year. And when we think of sugar, the name Tate & Lyle immediately [...]
Details
- Language :
- English
- ISSN :
- 00253650
- Database :
- Gale General OneFile
- Journal :
- Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.90027423