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Protecting global brands: toward a global norm

Authors :
Gillespie, Kate
Krishna, Kishore
Jarvis, Susan
Source :
Journal of International Marketing. Summer, 2002, Vol. 10 Issue 2, p99, 14 p.
Publication Year :
2002

Abstract

Foreign trademark protection standards of the World Trade Organization members are discussed.

Subjects

Subjects :
Brand name products -- International aspects
Advertising, marketing and public relations
Business, international
World Trade Organization -- Standards

Details

ISSN :
1069031X
Volume :
10
Issue :
2
Database :
Gale General OneFile
Journal :
Journal of International Marketing
Publication Type :
Academic Journal
Accession number :
edsgcl.90002573

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