When it comes to convenience, it's not the consumer who's confused! (Research Paper)

Authors :: Reimers, Vaughan
Clulow, Val
Source :: International Journal of Customer Relationship Management. March-April, 2001, Vol. 3 Issue 4, p333, 15 p.
Publication Year :: 2001
Abstract: Keywords: Shopping Convenience, Shopping Centres, Consumer Behaviour Introduction In a recent article, Reimers and Clulow (1) highlighted several reasons for re-visiting the convenience construct. Environmental trends such as time scarcity, [...]

Subjects :: Consumers -- Behavior
Shopping centers -- Marketing
Company marketing practices
Business
Business, international

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