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Flies on the wallpaper; Carmakers catch buzz while camping out on enthusiast websites
- Source :
- AutoWeek. July 29, 2002, Vol. 52 Issue 31, p4
- Publication Year :
- 2002
-
Abstract
- Typical focus group: airtight room, white walls, moderators, No. 2 pencils, ambiguous questionnaires, a coffee break, lunch if you're lucky. Result: Pontiac Aztek, et al. 'What focus groups say they […]
- Subjects :
- Automobile industry
Online services -- Usage
Subjects
Details
- ISSN :
- 01929674
- Volume :
- 52
- Issue :
- 31
- Database :
- Gale General OneFile
- Journal :
- AutoWeek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.89841901