Developing a marketing strategy for Global Online Customer Management. (Research Paper)

Authors :: Kothari, D. P.
Jain, Sudhir Kr.
Khurana, Amulya
Saxena, Anshu
Source :: International Journal of Customer Relationship Management. June-July, 2001, Vol. 4 Issue 1, p53, 5 p.
Publication Year :: 2001
Abstract: Abstract: The Internet has reinforced global communications in recent years, and networks based on the Internet protocol (IP) will replace traditional circuit-switched telecommunications network to become the predominant networks in [...]

Subjects :: Customer relationship management -- Technology application
Electronic commerce -- Management
Online services -- Management
Business
Business, international

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