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Stepping Away From The Plate : Menasha Display installs two digital presses and enters a whole new ballgame in the corrugated container and point-of-purchase industry

Authors :
Schultz, Jackie
Source :
Paperboard Packaging. June, 2002, Vol. 87 Issue 6, 22
Publication Year :
2002

Abstract

Say you're the marketing person responsible for a national chain of sporting goods stores and you're planning a promotion that differs with each region. The marketing plan requires individualized point-of-purchase [...]

Details

Volume :
87
Issue :
6
Database :
Gale General OneFile
Journal :
Paperboard Packaging
Publication Type :
News
Accession number :
edsgcl.89024351