Awareness advertising - Japanese and US agency perspectives

Authors :: Rau, Pradeep A.
Mayo, Michael A.
Source :: International Journal of Advertising. Spring, 1990, Vol. 9 Issue 2, p149, 10 p.
Publication Year :: 1990

Subjects :: Advertising -- Research
Brand name products -- International aspects
Advertising executives -- Surveys
Export controls -- Management
Japanese -- Surveys
Americans -- Surveys
Advertising, marketing and public relations
Business
Business, international

Tools