Penney turns on a dime: despite doomsayers, JCPenney has proved after just one year that change is possible. (Competitive Strategies)

Authors :: Stankevich, Debby Garbato
Source :: Retail Merchandiser. June, 2002, Vol. 42 Issue 6, p55, 4 p.
Publication Year :: 2002
Abstract: With myriad displays of Mudd crop tops and skimpy, whiskered denim shorts, the spring juniors department in JCPenney's Lewisville, TX store looks a lot like the wardrobe department for Not [...]

Subjects :: J.C. Penney Corporation Inc. -- Management
Eckerd Drug Co. -- Management
Department stores -- Management
Consumer behavior -- Surveys
Cellular telephones -- Public opinion
Department stores -- Finance
Drugstores -- Management
Advertising, marketing and public relations
Business
Retail industry

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