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Get ready for the 'perfect storm': a panel of industry insiders looks at what's ahead

Authors :
Ross, Warren
Source :
Medical Marketing & Media. May 2002, Vol. 37 Issue 5, p64, 8 p.
Publication Year :
2002

Abstract

How do you take the temperature of an entire industry? How do you assess the challenges facing not only pharmaceutical manufacturers but the service companies that depend on them? For [...]

Details

Language :
English
ISSN :
00257354
Volume :
37
Issue :
5
Database :
Gale General OneFile
Journal :
Medical Marketing & Media
Publication Type :
Periodical
Accession number :
edsgcl.87869261