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Private Label HBC outpaces brands: Across all channels, private label leads; drug stores are ahead of supermarkets in terms of penetration. (Health & Beauty Care)

Authors :
Thayer, Warren
Source :
Private Label Buyer. April, 2002, Vol. 16 Issue 4, p43, 3 p.
Publication Year :
2002

Abstract

Private label health and beauty care fared better than the national brands across all channels during the 52 weeks ending Feb. 24, according to Information Resources Inc., Chicago. Private label's […]

Details

ISSN :
15328899
Volume :
16
Issue :
4
Database :
Gale General OneFile
Journal :
Private Label Buyer
Publication Type :
Periodical
Accession number :
edsgcl.85473110