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Bank deposits get interesting. (Current Research)

Authors :
Cvsa, Vishy
Degeratu, Alexandru M.
Ott-Wadhawan, Rebecca L.
Source :
The McKinsey Quarterly. Spring 2002, p10, 5 p.
Publication Year :
2002

Abstract

Many banks believe that their customers are extremely sensitive to changes in fees and interest rates for retail deposit products. But recent research shows that in reality customers are fairly [...]

Subjects

Subjects :
Commercial banks -- Prices and rates
Banking industry -- Prices and rates
Business, general
Business
Economics
Company pricing policy
Prices and rates

Details

Language :
English
ISSN :
00475394
Database :
Gale General OneFile
Journal :
The McKinsey Quarterly
Publication Type :
Periodical
Accession number :
edsgcl.85411371

Tools

Authors Abstract Subjects Details