Consumers' attitudes toward generic drugs

Subjects

Subjects :

Generic drugs -- Purchasing
Consumer preferences -- Surveys
Brand name products -- Quality management
Advertising, marketing and public relations
Business
Pharmaceuticals and cosmetics industries

Details

ISSN :

08837597

Volume :

4

Issue :

1

Database :

Gale General OneFile

Journal :

Journal of Pharmaceutical Marketing & Management

Publication Type :

Periodical

Accession number :

edsgcl.8522967