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Crafty or crazy? They're larger-than-life CEOs who have enjoyed enormous success. But could the quirky management styles of folks like Herb Kelleher or Richard Branson work for you? (cover story)
- Source :
- Sales & Marketing Management. April, 2002, Vol. 154 Issue 4, p28, 6 p.
- Publication Year :
- 2002
-
Abstract
- They're the most notorious names in management: Bill Gates, Jack Welch, Larry Ellison, Herb Kelleher, and Richard Branson. For good or ill, these past and present CEOs are as famous […]
- Subjects :
- Executives -- Practice
Management -- Methods
Corporate culture -- Management
Subjects
Details
- ISSN :
- 01637517
- Volume :
- 154
- Issue :
- 4
- Database :
- Gale General OneFile
- Journal :
- Sales & Marketing Management
- Publication Type :
- Periodical
- Accession number :
- edsgcl.84896013