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Let's stop using the 'f-word' and build credibility: Many customers have now got to the point where they'll only buy on promotion. (Marketing Society)
- Source :
- Marketing. April 4, 2002, p18, 1 p.
- Publication Year :
- 2002
-
Abstract
- Want some free advice? Let's drop the word 'free'. There's a delicatessen near me that's doing its best to keep its pricing simple. For £3.99 you can help yourself to [...]
Details
- Language :
- English
- ISSN :
- 00253650
- Database :
- Gale General OneFile
- Journal :
- Marketing
- Publication Type :
- Periodical
- Accession number :
- edsgcl.84843047