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Does globalization have staying power?

Authors :
Eroglu, Sevgin
Source :
Marketing Management. March-April, 2002, Vol. 11 Issue 2, p18, 6 p.
Publication Year :
2002

Abstract

The effect of the terrorist attacks of Sep 11, 2001, is discussed by John Quelch. Possible changes in global branding by US firms are analyzed.

Subjects

Subjects :
World Trade Center and Pentagon Attacks, 2001 -- Economic aspects
International business enterprises -- Management
Brand name products -- Marketing
Marketing management -- Methods
Islamic economics -- Analysis
Advertising, marketing and public relations
Business
Business, general

Details

ISSN :
10613846
Volume :
11
Issue :
2
Database :
Gale General OneFile
Journal :
Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.84391327

Tools

Authors Abstract Subjects Details