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Better new business development DuPont--II: a 'business initiative process' provides teams and their leaders with frameworks and tools to support the application of judgment and learning to their NPD projects

Authors :
Karol, Robin A.
Loeser, Ross C.
Tait, Richard H.
Source :
Research-Technology Management. March-April, 2002, Vol. 45 Issue 2, p47, 10 p.
Publication Year :
2002

Abstract

OVERVIEW: DuPont has developed a structural framework--the 'Business Initiative Process'--to help its business leadership and development teams navigate successfully through the new business development (NBD) minefield. A key element of this framework is a comprehensive set of guidelines and tools to support the development teams as they drive their NBD projects. These guidelines and tools cover the full range of NBD activities from business case development through detailed development and alliance negotiation to full commercial launch.<br />DuPont is involved in a systematic effort to improve the overall return from its investment in new business development (NBD) by developing and implementing a set of processes, tools and [...]

Details

Language :
English
ISSN :
08956308
Volume :
45
Issue :
2
Database :
Gale General OneFile
Journal :
Research-Technology Management
Publication Type :
Periodical
Accession number :
edsgcl.84309414