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Beating the odds: now that frivolity has killed many a start-up, relaxed management, on-site restaurants, and in-house massages seem like dot-com death wishes. Google.com proves otherwise--thanks to top-rate technology, a rare sales model, and an aggressive vision for what's ahead. (Cover Story)

Authors :
Cummings, Betsy
Source :
Sales & Marketing Management. March, 2002, Vol. 154 Issue 3, p24, 5 p.
Publication Year :
2002

Abstract

It's 11 a.m. on a fall Thursday in Silicon Valley and Sergey Brin, the 28-year-old cofounder and president of Google.com, isn't exactly tearing up the streets on his morning commute--via […]

Details

ISSN :
01637517
Volume :
154
Issue :
3
Database :
Gale General OneFile
Journal :
Sales & Marketing Management
Publication Type :
Periodical
Accession number :
edsgcl.83983884