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Minute Maid tries to cash in on fresh, small-town Florida image

Authors :
Jackson, Jerry W.
Source :
Knight Ridder/Tribune News Service. March 6, 2002, K5514
Publication Year :
2002

Abstract

ORLANDO, Fla. _ Minute Maid has entered the lucrative Florida market with its Simply Orange brand of premium juice, launching a sophisticated TV ad campaign in a bold bid to [...]

Details

Database :
Gale General OneFile
Journal :
Knight Ridder/Tribune News Service
Publication Type :
News
Accession number :
edsgcl.83544069